Note From The President & CEO, Jessica Lall:

Dear Partners,

I am pleased to share the 2021-2023 Strategic Plan for Downtown Works (DTWX) that will build on past successes that made Downtown Los Angeles (DTLA) a vibrant urban center while driving conversations on and generating solutions for the most pressing issues facing DTLA, Los Angeles and our sister cities around the world.

We created this framework during a critical time as the economic and social impacts of the COVID-19 pandemic amplified existing systemic problems within our city and hit DTLA especially hard. Our ongoing homelessness and housing crises were compounded by job loss, shuttered businesses and more. Despite the many challenges we face, we know DTLA and our city are resilient and DTWX can contribute to their recovery by envisioning a better future for the region that is more prosperous, inclusive and sustainable than ever.

We are grateful to all those that contributed to the planning process including our parent organization, CCA, and its Board of Directors for helping shape this plan. It will take a strong, diverse coalition of leaders to tackle the challenges before us. Together, we can help build a better future.

Jessica Lall
President, Downtown Works Board of Directors
President & CEO, Central City Association

ABOUT DOWNTOWN WORKS
Downtown Works is the 501(c)(3) non-profit arm of Central City Association (CCA), created to advance CCA's mission of enhancing the region's vibrancy for residents, employees and visitors.