Central City Association Expands Governing Board and Announces New Advocacy Priorities
Agenda to Enhance Downtown’s Vibrancy and Increase Investment in the Region
LOS ANGELES – (June 21, 2017) – Central City Association of Los Angeles (CCA) announced today the addition of seven members to its Board of Directors, and it unveiled its new advocacy priorities to enhance Downtown Los Angeles’ (DTLA’s) vibrancy and increase investment in the region. CCA’s goal is to expand its role as the leading business advocate and coalition builder on the issues that matter most to DTLA and Southern California.
With the addition of seven new members, CCA’s Board of Directors will have 15 members to help execute CCA’s vision and agenda to ensure it is the region’s leader on city centers. Martha Saucedo, executive vice president of AEG, is the current chair. Tom Gilmore, CEO of Gilmore Associates, will be the chair next year and Robert Jernigan, regional managing principal of Gensler, will be the secretary. The new board members are:
- Carl Cade, asset manager, Tribune Real Estate Holdings
- Javier Cano, general manager, JW Marriott Los Angeles at L.A. Live
- Garrett Gin, senior vice president of global marketing, Bank of America
- Noel Hyun, associate, Liner LLP; Downtown resident
- Edgar Khalatian, partner, Mayer Brown
- Hilary Norton, executive director, FAST: Fixing Angelenos Stuck in Traffic
- Lupita Sanchez Cornejo, director of external affairs, AT&T
“We are fortunate to have outstanding members of the business community on our current Board of Directors,” said Jessica Lall, CCA president and CEO. “Expanding the board brings a greater diversity of voices by including a Downtown resident and leaders in the broader community. We thank our board members for their dedication and service as we build on DTLA’s success with a new vision and agenda to create an environment where businesses, residents, nonprofit organizations and institutions can thrive.”
Lall, who joined CCA in January as its president and CEO, worked with CCA’s members to develop a new vision and agenda for the organization that prioritizes the objectives that are critical to Downtown’s and the region’s continued economic growth and advancement. The new agenda calls for CCA to focus its advocacy and resources on the following:
- Planning for Downtown’s future
- Supporting and attracting businesses and institutions
- Making Downtown the place for new housing at all income levels
- Enhancing quality of life in Downtown
- Advancing comprehensive solutions for homelessness
“Our board of directors and members have worked to identify policy priorities necessary for their businesses and industries to thrive and grow," said Martha Saucedo, CCA chair. "By updating and clearly articulating our priorities for the advancement of Downtown Los Angeles, we hope to strengthen DTLA in key areas, such as the continued development of high quality jobs, enhancing the quality of life for residents and advocating for the planning and development of DTLA’s growth.”
Because effective planning is critical to Downtown’s and the region’s continued growth, CCA will be highly engaged in the City of Los Angeles’ updates of DTLA’s plans. To address the region’s severe housing shortage, CCA is committed to making Downtown the place for new housing by advocating for broad-based policies that encourage the production of new housing at a wide range of income levels.
To support existing businesses and institutions and attract new ones, CCA will advocate for policies that support investment, increase public safety and facilitate strategic partnerships. Downtown is well-positioned to be a new national center for tech and creative industries, and the organization’s members are committed to cultivating the growth of these industries in DTLA through targeted job training, marketing and programming.
To enhance DTLA’s quality of life, CCA supports a Downtown that is welcoming to all, including families, singles and retirees. It will advocate for increased healthcare and school options, greater access to green space, improved transportation and more innovative public art.
Homelessness also continues to be a critical issue for Downtown and the region, and CCA will continue its advocacy for comprehensive solutions to homelessness. These include increased mental health and addiction services as well as other programs aimed at ending homelessness. CCA has been a leading voice for two recent measures that voters approved to increase funding for homeless housing and programs: Proposition HHH and Measure H.
“We are building on CCA’s history as the region’s leading advocate for business with a renewed commitment to chart DTLA’s future,” Lall said. “We will serve as a leader, convener and collaborator to form strong partnerships and coalitions to advance these priorities so that we can enhance DTLA’s vibrancy and increase investment in the region.”
Central City Association is Los Angeles’ premier advocacy organization. It advances policies and initiatives that enhance Downtown’s vibrancy and increase investment in the region. Since its founding in 1924, it has produced meaningful results for its members, Downtown and the greater Los Angeles area. It represents approximately 400 businesses, trade associations and nonprofit organizations, which together employ more than 350,000 people in Los Angeles County. For more information, please visit www.CCALA.org.